IASEW’s communications aim to connect self-employed women to each other, to the public, to policymakers, and to other government officials.
Community Radio Programs For Women is our platform for – Sharing the organisation’s work and research, educating members, fostering dialogues and expanding membership. Through IASEW’s various platforms, workers are able to obtain information on various issues – legal, health, employment, nutrition, and government policies and programmes, for the self- employed, including national development plans and programmes..
To achieve this, our communications strategy uses both print and electronic media. Our ongoing initiatives in print media include Anasooya Magazine and Akashganga Magazine. IASEW’s electronic communication media includes Video SEWA, Rudi no Radio and IT- centres.
As the movement grows, the variety and expertise of communication tools evolve, with new ways being discovered and utilised.
Films Produced on working
class people
Video Replays on Social Media
Handles
Women have watched our videos
Episodes produced and Broadcasted
The concept of Rudi no Radio emerged to create a radio station specifically for the movement, though initially, resources were limited. The Gujarat earthquake in 2001, where radio was the primary communication tool, motivated the process. After conducting a needs assessment and training with the government-run radio station Aakashvani, Rudi no Radio was launched in April 2005. The station focuses on women’s issues and experiences, broadcasting programs that resonate with their needs. Rudi no Radio has a broad listenership and operates its own studio.
Community radio stations have proven to be an effective medium for the movement. In 2002, the Indian government’s policy on community radio stations opened up new opportunities for us. Especially in rural areas, where radio is a common communication tool, these stations play a vital role in empowering women and addressing social issues.
1. Programmes Production Service
2. Training and Consultation Service
Films Produced on working
class people
Video Replays on Social Media
Handles
Women have watched our videos
Episodes produced and Broadcasted
The Gramin Kaushalya Shikshan Sanchar Mahiti Kendra, better known as our IT Centre offers connectivity and online training for rural women.
It operates daily and provides a platform for women to exchange information on various topics, including health, training, and awareness programs. The IT-Centre is an effective tool for increasing employment and access to internet technology in rural areas.
“I have little education and am a farmer. Before, I didn’t even know how to use a computer, but now I’m working in an IT-Center, operating equipment. I am very impressed with my growth.“
Bharti Ben, a proud member of IASEW
Anasooya, SEWA’s own bimonthly newsletter, began in 1982 to leverage the power of written words. It is a forum to present the experiences, ideas and work of informal sector women workers. It serves as a link between SEWA members and other self employed workers across various geographical, social and cultural boundaries. Published in Gujarati, the newsletter brings women’s issues to the macro level.
Anasooya has evolved from a printed to digital version, with training programs enabling women to write their own stories. The newsletter has influenced government policies and campaigns, demonstrating the power of media in advocacy.
Akashganga Magazine, published by Anasooya Trust, is a monthly publication written by and for adolescent girls. It features a variety of content including news, health, history, science, puzzles, and stories.
The girls themselves are the writers, artists and editors. They contribute their own artwork, stories, quizzes, puzzles,poems and articles covering a wide variety of subjects, including information on health, history and science
The magazine is affordable and accessible, available in Kaushalya Kendras libraries and through the Akashganga Club. It empowers young women, giving them a voice and platform to share their experiences and dreams.
Every organization and every person has the capacity to make a concrete difference in informal workers’ lives. Your contribution makes a tangible impact to our cause, providing resources for Community Radio Programs For Women, Women Self Employed Video Training, education, and advocacy programs. Join us in our efforts towards building a dignified future for all.
IASEW is the focal point for all of SEWA’s training, capacity building, research and communication efforts.
